Keep your content simple and accessible for all with updated guidelines

The Intuit content design system now includes guidelines for making experiences that are accessible to all users. Designing and delivering accessible experiences is critical for development and design teams, including interaction and visual designers. These updated rules are specifically for content design.

Written by Content Design Manager Louise Mintun in collaboration with a number of design and accessibility experts, the new guidelines present sound advice for writing and displaying content for users with specific needs:

  • Blind users who navigate websites with screen readers
  • Color blind users or those with low vision
  • Users with hearing impairments
  • Users with cognitive impairments or learning disabilities

Backing up our efforts to keep copy clear and readable, the updated guidelines help us create better content not only for users with special needs but also for all customers.

Credit goes to the design and development team who contributed to these guidelines: Ted Drake, Louise Mintun, PJ Nidecker, Yvonne So, JP Tran, and Ace Vu.

The QuickBooks Design System includes additional information about accessible design.

Intuit launches shared, companywide site for content design standards and strategy

Today Intuit launches a new site ( that Intuit content creators can refer to as they design experiences in all company brands. The new resource presents guidelines for editorial style, the Intuit voice and how it touches our brands, and information about how we write for conversational user interfaces, customer success, mobile, and more.

The site is the culmination of a multiyear, collaborative project involving content designers and leaders from Mint, ProConnect, QuickBooks, TurboTax, and Turbo. Content creators from the Intuit Developer Group and other teams are also contributing to this companywide effort.

With this site, Intuit content designers in marketing, product, communications, and more have a shared resource that helps them craft effective content consistently and efficiently. Content designers and strategists are collaborating with members of Intuit design system teams to document and expand these standards.

The Intuit content community is also engaged in helping the broader community of content professionals. That’s why these guidelines are public. We hope that other content designers and strategists find some useful insight and inspiration here. And we welcome feedback from the content community.

As new guidelines become available, we’ll publish them on this site. Look for future updates on this page.

If you and your team want to contribute to this ongoing effort, email Michael Haggerty-Villa.

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