From chatbots to tech docs, here are some of the channels Intuit content appears in.
Follow these guidelines to craft effective content that taps into the strengths of these channels and helps customers move forward.
How we talk to the experts
Here's how we talk to the experts that talk to our customers, their clients.
When writing for our chatbot or digital assistant, we're all talk.
Create concise content that goes anywhere and adapts to any context.
Content for developers must be clear, concise, accurate, and structured.
Mobile app stores
Make sure content in the iOS and Android app stores meets our standards.
Product content design
Keep users focused on completing tasks by giving them just what they need, just when they need it.
This framework helps us determine how to present certain messages.
To reach new customers, marketing content designers craft smart, persuasive stories.
These content marketing guidelines show us another way to tell Intuit stories.