Marketing

This style guide is for all Intuit content creators, including marketers.

Marketing content designers contributed to these guidelines and use them as they create experiences that attract new customers and communicate with existing ones.

There are differences between marketing content and product content. But the fundamentals of voice and tone and clear, customer-focused communication are the same.

Marketers sometimes need to write longer content than what fits into our products. And marketing content designers might also need to lean in to being more persuasive. A number of content patterns can help with these marketing goals:

  • Blog posts
  • Content marketing
  • Email

Guidance from the Intuit brand

Intuit brand guidelines also help marketing and product content designers craft effective experiences.

The brand


The Intuit brand is a platform on which our products sit. Intuit delivers benefits and equity through the connected ecosystem, thereby driving growth for our cornerstone brands.

Cornerstone brands


The cornerstone brands—Mint, QuickBooks, and TurboTax—serve the needs of their distinct target customers. They deliver both rational and emotional benefits that matter to the customer at that time of need. The cornerstone brands are stronger when associated with Intuit, given the role Intuit plays as a platform brand.

Who we are


Intuit is the proud maker of TurboTax, QuickBooks, and Mint. We are a mission-driven, global financial platform company that gives everyone the opportunity to prosper.