Style
- Short, concise sentences and paragraphs; sentence flow and structure should be at a 6th-grade reading level. For best practices, click here.
- First-person stories – this is written by YOU, not your brand or company
- Hook your readers with a concise point of view and personal story – never simply recite facts or hypotheses
- Whatever your topic/idea is, tie it back to a human story
Syntax/Grammar
- Short paragraphs (1-2 sentences); if you have long paragraphs break them up
- Use em dashes (—) to separate thoughts, not en dashes (–) or hyphens (-)
Length
- Sweet spot is 4-6 minutes reading time (800-1,500 words)
What to write about
- Deeper dives; ideas that you can’t explore easily by Googling it
- Explorations into tech/design with an interesting hook
- It’s NOT a corporate blog; it’s buttoned-up, but it’s human
Keep the informal tone and short paragraph structure top of mind
Provide explorations and deep dives into topics/ideas that aren’t easily Googleable (aka providing value that readers can’t get anywhere else, including Intuit blog)
Use it as an opportunity to share a unique POV
Overtly promote Intuit products or features
Simply recap an event or speaking engagement
