Blog posts

Content at Intuit

Style

Blogs should be written using short, concise sentences and paragraphs. Sentence flow and structure should be at a 6th-grade reading level.

If you’re writing a first-person story, it should read like it was written by YOU, not your brand or company.

Hook your readers with a concise point of view and personal story—never simply recite facts or hypotheses; always tie your topic or idea back to a human story. It’s NOT a corporate blog; it’s button-up, but also human.

Grammar

  • Write short paragraphs (1-2 sentences); if you have long paragraphs break them up.
  • Use em dashes (—) to separate thoughts, not en dashes (–) or hyphens (-).

Length

  • The sweet spot is 4-6 minutes reading time (800-1,500 words).

What to write about

  • Deeper dives; ideas that you can’t explore easily using Google
  • Explorations into tech/design with an interesting hook


Keep the informal tone and short paragraph structure top of mind.

Don’t overtly promote Intuit products or features.

Provide explorations and deep dives into topics and ideas that aren’t easily Googleable.

Don’t simply recap an event or speaking engagement.

Provide value that readers can’t get anywhere else, including the Intuit blog.

Embrace the opportunity to share a unique POV.

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