Google Calendar

Capitalize as shown.

Google Chrome, Chrome

Capitalize as shown.

Google Maps

Capitalize as shown.

Google Play

Capitalize as shown. Google’s digital store that serves as the official app store for Android users. It’s sometimes referred to as Google Play Store or Android Market, but our preferred name is Google Play.

go to

Outside of Help, go to is acceptable if it fits with the tone of the wizard, first-time experience, message, web page, or email. Use your judgment for when go to works best and when click might be better.

Note: Click doesn’t apply to mobile. Go to is perfectly acceptable everywhere in a mobile experience.

grayed out

Use grayed out instead of greyed out, dimmed, disabled, or inactive.


When troubleshooting, don’t write guarantee or ensure. Say maximum protection instead.