Playbooks

In playbooks, we show how content designers work with others to create Intuit experiences.

Strategies and tactics for interaction design, visual design, and marketing come together with content in these playbooks. These comprehensive guides show us how we get it done—designing and marketing experiences that help customers succeed.

There’s a lot in these playbooks. And some of it is proprietary information, so these links work for Intuit employees only.


Mint Creative Execution Playbook v3.0

See how we create a lively app to help customers get organized with their money and make better financial decisions.


Turbo Creative Execution Playbook v2

Turbo extends the goodness of TurboTax to help customers manage their debt and improve their credit score.


Turbo Push Notification Playbook

To help Turbo customers succeed, we show them short, sweet, compelling messages that guide them to take action.