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What’s new | what’s next in Intuit content design and strategy


Jan. 29, 2020

Search for the content help you need

You can now search for content guidelines on this site. Select the magnifying glass icon in the navigation and then enter the word or words you want to find.

Search is among a handful of recent enhancements we added since we relaunched in December 2019.

  • Mint voice guidelines help us show how the Intuit voice flexes for all our cornerstone brands. Read about writing for Mint.
  • Guidelines for product names help us maintain the clarity and effectiveness of our brands. Hint: It’s QuickBooks, never Quickbooks. Review Intuit product names.
  • When time and space are short, we might want to use acronyms or abbreviations. We have guidelines for them. See acronyms and abbreviations.
  • Changes in visual design continue to add to the content and guide us along pleasantly.

Additional revisions, including some style clarifications, are underway.

Don't see the guideline you're looking for? Let us know: Email us.


Dec. 23, 2019

Welcome to the new Intuit content site

Today we launch the new Intuit content style guide. Refreshed with a bright, clean design and boosted by updated, additional content guidelines, this site is the resource for anyone writing for Intuit.

The new site structure helps content creators find what they need. And the attractive design helps writers enjoy and use the information they find.

Senior Visual Designer Vivek Saigal led the redesign effort in cooperation with content and design systems partners. The site now showcases Intuit content design expertise and helps Intuit writers create better experiences for customers.

A number of new guidelines are also part of the style guide:

  • A communications framework helps guide how we present messages in products.
  • Content promotion guidelines show how we market content about financial topics.
  • Search engine optimization helps customers find Intuit information.
  • Guidelines about writing for accounting and tax experts help both Intuit content designers and financial professionals talk to customers.
  • Taxonomy notes detail some of the tools we use to manage the language of accounting and taxes.
  • Technical documentation guidelines give us a baseline for what good tech docs look like.

Like all style guides, this is an evolving work, and we’ll be making revisions as we go. For instance, we’ll be adding search functionality to the site soon.

If you have questions or want to contribute to this effort, email us.


Nov. 12, 2019

Good news: Revamped Intuit content site is on the way

Intuit content guidelines have broken this site. That’s good news. Really. We’re fixing the experience now with a reorganized, redesigned site that makes guidelines more helpful, easier to navigate, and more pleasant to look at.

Once we published the bulk of our content guidelines, we realized we have a huge pile of insight about creating better content for Intuit. It seems as if we have too much. For example, check out the wealth of advice and examples under usage.

It’s clear we need to do a better job making these pages helpful and findable. Information architecture to the rescue.

After a series of card sort exercises, we arrived at a new structure for the site. Our guidelines will be organized like this:

  • Accessibility & inclusion
  • Channels
  • Content patterns
  • Style
  • Resources
  • Voice & tone

If all goes as planned, we hope to launch the new site before the new year. Meanwhile, if you get stuck finding the guideline you need, ask your content design peers in Slack or email us.


Jun. 27, 2019

Follow guidelines for gender-neutral content in English and other languages

We recently updated our guidelines for writing about gender, including how we refer to people, use pronouns, and present gender selections.

Keeping language gender neutral is challenging in languages other than English, where gender is a fundamental part of the grammar. We present suggestions for how we can address this issue in Portuguese, French, Spanish, and other languages.

Numerous content design and inclusivity experts across Intuit contributed to these recommendations. Special thanks to Scott Beth, Beth Chargin, Stephen Curran, and Cristina Luckner.

See how we design gender-neutral content.


Jun. 19, 2019

Updated usage standards help us design simple, direct content in all Intuit experiences

This week the Intuit content design system expanded its style guidelines with a revamped section on usage. The new pages and standards give Intuit content designers additional background and strategic approaches to writing simple, conversational, and personable content.

Located in the Style section of the site, the new standards give content creators guidance on a number of topics.

  • Writing in the active voice
  • Favoring simple verb tenses
  • Aiming for readability scores in the 5th- to 8th-grade level
  • Crafting precise, definitive content
  • Using everyday contractions
  • Ending sentences with contractions when we need to
  • Limiting the use of exclamations
  • Using similes and metaphors when they’re appropriate
  • Writing to customers using the second person (you)
  • Designing gender-neutral and inclusive language in English and other languages
  • Delivering less-than-good news
  • Introducing and defining new financial terms and concepts

Content designers from Mint, ProConnect, QuickBooks, Turbo, and TurboTax contributed to these standards. And additional enhancements and examples are in the works.

Like all style guides, ours is a work in progress. Need to suggest revisions or add details or examples? Email us.