What’s new

You can now explore a list of articles and insights curated by and for content designers. Members of our content team speak at a variety of events and keep sharing ideas in articles and guidelines. Check out some of the latest. 

Our new community page is among a handful of recent enhancements we added to the Intuit content style guide.

• Share the voices of our content team in fresh Community updates. 
• Playbooks aren’t just for content designers. These guides help teams across Intuit build and market experiences that help customers succeed.  Get smart with playbooks.
• An (Intuit) designer's story uses comic-book storytelling to show how content, interaction, and visual design work together like true heroes. 
• Do you have something to add to the word list? Let us know.
• Things look a bit brighter, don’t they? Changes in visual design continue to add to our content and guide us along.

Don't see the guideline you're looking for? Email us.

You can now search for content guidelines on this site. Select the magnifying glass icon in the navigation and then enter the word or words you want to find.

Search is among a handful of recent enhancements we added since we relaunched in December 2019.

• Mint voice guidelines help us show how the Intuit voice flexes for all our cornerstone brands. Read about writing for Mint.
• Guidelines for product names help us maintain the clarity and effectiveness of our brands. Hint: It’s QuickBooks, never Quickbooks. Review Intuit product names.
• When time and space are short, we might want to use acronyms or abbreviations. We have guidelines for them. See acronyms and abbreviations.
• Changes in visual design continue to add to the content and guide us along pleasantly.

Additional revisions, including some style clarifications, are underway.

Don't see the guideline you're looking for? Let us know: Email us.

Today we launch the new Intuit content style guide. Refreshed with a bright, clean design and boosted by updated, additional content guidelines, this site is the resource for anyone writing for Intuit.

The new site structure helps content creators find what they need. And the attractive design helps writers enjoy and use the information they find.

Senior Visual Designer Vivek Saigal led the redesign effort in cooperation with content and design systems partners. The site now showcases Intuit content design expertise and helps Intuit writers create better experiences for customers.

A number of new guidelines are also part of the style guide:

• A communications framework helps guide how we present messages in products.
• Content promotion guidelines show how we market content about financial topics.
• Search engine optimization helps customers find Intuit information.
• Guidelines about writing for accounting and tax experts help both Intuit content designers and financial professionals talk to customers.
• Taxonomy notes detail some of the tools we use to manage the language of accounting and taxes.
• Technical documentation guidelines give us a baseline for what good tech docs look like.

Like all style guides, this is an evolving work, and we’ll be making revisions as we go. For instance, we’ll be adding search functionality to the site soon.

If you have questions or want to contribute to this effort, email us.

Intuit content guidelines have broken this site. That’s good news. Really. We’re fixing the experience now with a reorganized, redesigned site that makes guidelines more helpful, easier to navigate, and more pleasant to look at.

Once we published the bulk of our content guidelines, we realized we have a huge pile of insight about creating better content for Intuit. It seems as if we have too much. For example, check out the wealth of advice and examples under usage.

It’s clear we need to do a better job making these pages helpful and findable. Information architecture to the rescue.

After a series of card sort exercises, we arrived at a new structure for the site. Our guidelines will be organized like this:

• Accessibility & inclusion
• Channels
• Content patterns
• Style
• Resources
• Voice & tone

If all goes as planned, we hope to launch the new site before the new year. Meanwhile, if you get stuck finding the guideline you need, ask your content design peers in Slack or email us.

We recently updated our guidelines for writing about gender, including how we refer to people, use pronouns, and present gender selections.

Keeping language gender neutral is challenging in languages other than English, where gender is a fundamental part of the grammar. We present suggestions for how we can address this issue in Portuguese, French, Spanish, and other languages.

Numerous content design and inclusivity experts across Intuit contributed to these recommendations. Special thanks to Scott Beth, Beth Chargin, Stephen Curran, and Cristina Luckner.

See how we design gender-neutral content.