Customers don’t usually notice editorial style unless we get it wrong. Follow these guidelines to make sure editorial errors don’t distract users from moving forward.
Follow these guidelines to craft content that's clear, precise, and conversational.
Emoji help keep our content modern and feel more human.
When we need to use bold, italic, or other special formatting, here's how to do it right.
We take extra care to make sure the numbers in tax and accounting work all add up.
Use punctuation sparingly and smartly. Here's how.
Spell product names correctly. And don't invent new brands.