Links guide users to other destinations, such as help content. In some designs, we can use links for a call to action.

The best structure for a link that’s a call to action is a verb + a direct object. This helps users understand where they’re likely to go and encourages them to go there.

Use descriptive text for the link, not specific actions (Click here) or location (here). And try to set contextual expectations about what’s behind the link.

Don’t add links to every possible resource, and don’t have multiple links to the same place on the same page.

Try not to use “Learn more,” which isn’t descriptive enough except for space-constrained designs. Better examples: Find out more about your deductions, See more about invoices.

Don’t underline links. Set them in the appropriate link color. An underline appears when the user hovers on the link.

If you need to provide legal details about something, link to it in the footer with language like “For more details, check out the terms of use.”

Don’t link from too much or too little. Be direct, but not too brief. We need to make sure the user has a large enough target to select. But the link shouldn’t be more than 6 to 8 words or about 55 characters.

Don’t use links in headlines.