Use numerals (1, 2, 3, and so forth) for all numbers up to a billion when representing specific statistics or examples, even if it’s at the beginning of the line or sentence.
Spell out casual expressions (example: You’re one in a million).
Spell out ordinal numbers (“first”) up to and including “ninth” when indicating sequence or location (except in geographic, military, or political names). Use figures starting with 10 (example: He was second in the match, but 12 in the tournament.).
Use numbers for:
- Percentages (12%, 0.4%)
- Groups (1 of 10 groups)
- Ratios (ratio of 2 to 1)
- Decades (the 1980s, ’80s)
- Age for people and animals, but not things (example: An 8-year-old girl; A girl, 2 months old; A five-year-old tax law).
Different languages format numbers differently. We call out some of the differences. To make sure we format numbers appropriately, work with regional content designers.
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