- Aim for 5th-8th grade readability
- Be as precise and definitive as possible
- Be personable
- End sentences with prepositions
- Favor simple verb tenses
- How to deliver bad news
- How to introduce new terms
- Keep it simple
- Use everyday contractions
- Use similes and metaphors when it’s appropriate
- Write in active voice
- Write like you talk
- Word list
Writing for Intuit is like having a conversation with a friend. Our writing in Mint, ProConnect, QuickBooks, Turbo, and TurboTax is less formal and by-the-book than what you’ll read in a newspaper—and that’s OK.
We know all the basic grammar rules (and even some obscure ones), but we’re not sticklers. When in doubt, we pick the conventions of everyday conversation over the grammar book.
With active voice and simple tenses, we stay uncomplicated and clear.
We write like we talk, with contractions and sentences that end with prepositions.
We talk about customers in the second person, but of course, they’re number one.
Finance and tax news isn’t always positive. We can be good when the news isn’t.
Things happen. Here’s how we let customers know and help them recover.
We have two approaches to introducing and defining tax and accounting terms.
It’s typically clearer, more direct, and easier to read than passive voice. And it’s almost always shorter.
Use the contractions of everyday conversation. Just don’t get carried away.