Use the contractions of everyday conversation. Just don’t get carried away. We don’t use regional contractions like “ain’t”, “shan’t”, “y’all” (sorry, Texas), “mustn’t”, and so on. Here’s a list of contractions that are usually fine:

  • aren’t
  • can’t
  • couldn’t
  • didn’t
  • doesn’t
  • don’t
  • hasn’t
  • haven’t
  • isn’t
  • it’s
  • let’s
  • shouldn’t
  • that’s
  • there’s
  • they’re
  • they’ve
  • wasn’t
  • we’ll
  • we’re
  • weren’t
  • what’s
  • where’s
  • won’t
  • you’ll
  • you’re
  • you’ve

Don’t turn nouns into contractions. And beware: Contractions get tricky when it comes to translation. Work with your regional content designers to decide how to handle them.