Our unified strategy for voice and tone flexes to meet the needs of customers in QuickBooks and TurboTax, while laddering up to the Intuit brand and the champion who powers prosperity around the world.

For more background about One Intuit voice and tone research, download the presentation.

The Intuit voice

We are a champion for the Intuit customer. We meet their needs by becoming…


We inspire people to take action by shining a light on possibilities.


We understand who the customer is and what they’re dealing with in life.


We meet people where they are with human qualities that adjust to their needs and desires.

These attributes work hand in hand with the One Intuit voice principles.