This guide is for content designers, copywriters, marketers, developers, and anyone else writing for Intuit.
Here you’ll find our voice and tone guidelines, style, word list, and more. It includes tips and tools for cohesive messaging, no matter how, when, or where people interact with us.
At Intuit, we’re always innovating and evolving our style. We want to inspire your best work and help you simplify complex topics and deliver clear, direct language that conveys confidence and ease.
We updated how we write about gender, including how we refer to people, use pronouns, and present gender selections.
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