Content is why customers use Intuit products

Consumers, accounting professionals, and small- and medium-sized businesses come to us to manage tax and business information and to see related content that helps them do it all with less effort and more confidence. Even the developers who create apps for QuickBooks rely on content to understand and expand our technology.

The content on this site guides us as we create and deliver smart, useful words. With voice, tone, style, and strategy, we design content our customers need to succeed. Whether it’s marketing, product, technical documentation, or metadata, content is the foundation for everything we deliver to customers. We owe it to them to get it right.

New stuff

Follow guidelines for gender-neutral content in English and other languages

We recently updated our guidelines for writing about gender, including how we refer to people, use pronouns, and present gender selections.

Keeping language gender neutral is challenging in languages other than English, where gender is a fundamental part of the grammar. We present suggestions for how we can address this issue in Portuguese, French, Spanish, and other languages.

Numerous content design and inclusivity experts across Intuit contributed to these recommendations. Special thanks to Scott Beth, Beth Chargin, Stephen Curran, and Cristina Luckner.

See how we design gender-neutral content.

Read more news about content system updates.

Examples of awesome

Our customers deserve awesome content. We deliver it.

QuickBooks Self-Employed and TurboTax

Why this is awesome

This introductory flow lets the customer, a rideshare driver, be the hero in their quest to set up and manage their taxes. The language stays active and inspiring as it encourages the driver to take these first steps.

How it helps customers

Dealing with taxes can be intimidating. This experience lets the driver know they’re still in control. They have the right tools and support to do this thing. Ride on.

See more examples of awesome content design.

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