Intuit products and experiences are for everyone, no matter what.
Everyone needs to take care of their financial lives. We’re here to help everyone do that—and make sure they feel safe, accepted, and understood in the process.
Inclusive content principles
We put people first and choose words that are respectful.
Abolish racist language
Words matter. Here are guidelines to help you spot and remove hurtful language.
Accessibility principles
We’re guided by these 4 principles. Here's what they mean for content design.
Accessible content guidelines
Write for everyone, including those with visual, auditory, and cognitive disabilities.
Aim for 5th to 8th grade readability
Taxes and accounting can be hard. We work to make them clear.
Use gender-neutral language
These guidelines help us write gender-neutral content in English and other languages.
Write meaningful alt text
Write alternative text (alt text) that has purpose and emotion.