Customers don’t usually notice editorial style unless we get it wrong. Follow these guidelines to make sure editorial errors don’t distract users from moving forward.
Our principles
Follow these guidelines to craft content that's clear, precise, and conversational.
Emoji
Emoji help keep our content modern and feel more human.
Formatting
When we need to use bold, italic, or other special formatting, here's how to do it right.
Numbers
We take extra care to make sure the numbers in tax and accounting work all add up.
Punctuation
Use punctuation sparingly and smartly. Here's how.
Product names
Spell product names correctly. And don't invent new brands.