Content patterns are those things that we keep writing again and again. By developing and testing patterns for these things, we establish reusable approaches to getting our work done.
Celebrate the good stuff, but be mindful of what that is (and how often it's happening).
When the financial news is bad, our content can still do good.
In 800 to 1,500 words, we can explore financial issues and display our expertise.
If you must send an email, make sure it's relevant, focused, and helpful.
Things happen. Keep calm and write good content.
Fields make up a large part of our ecosystem. Here's guidance for placeholder text, labels, and errors.
Security and consent
To help customers with their financial lives, we first have to ask permission.
Write simple tooltips that show customers new features or tasks, but don't go overboard.
Help content should support a customer when they need it, where they need it.
Here’s what makes customer notifications a success.
We have two approaches to introducing new tax or accounting terms.
Spell product names correctly. And don't invent new brands.
Writing about the interface
When we need to talk about menus and buttons and such, here's how we do it.