Content patterns are those things that we keep writing again and again. By developing and testing patterns for these things, we establish reusable approaches to getting our work done.
These examples show how we format physical addresses from around the world.
When the financial news is bad, our content can still do good.
In 800 to 1,500 words, we can explore financial issues and display our expertise.
If you must send an email, make sure it's relevant, focused, and helpful.
Things happen. Keep calm and write good content.
Write simple tooltips that show customers new features or tasks.
Help articles answer customer questions, present definitions, and offer solutions.
This kind of help content shows up right in the product when the customer needs it.
We have two approaches to introducing new tax or accounting terms.
Spell product names correctly. And don't invent new brands.
Security and consent
To help customers with their financial lives, we first have to ask permission.
Writing about the interface
When we need to talk about menus and buttons and such, here's how we do it.