Content patterns are those things that we keep writing again and again. By developing and testing patterns for these things, we establish reusable approaches to getting our work done.
In 800 to 1,500 words, we can explore financial issues and display our expertise.
Security and consent
To help customers with their financial lives, we first have to ask permission.
We have two approaches to introducing new tax or accounting terms.
When the financial news is bad, our content can still do good.
Writing about the interface
When we need to talk about menus and buttons and such, here's how we do it.
Write simple tooltips that show customers new features or tasks, but don't go overboard.
If you must send an email, make sure it's relevant, focused, and helpful.
Help content should support a customer when they need it, where they need it.
Spell product names correctly. And don't invent new brands.
These examples show how we format physical addresses from around the world.
Here’s what makes an in-product notification a success.
Things happen. Keep calm and write good content.
Fields make up a large part of our ecosystem. Here's guidance for ghost text, labels, and errors.