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Voice and tone

At Intuit we have a unified strategy for voice and tone, and we can be flexible to meet the needs of customers using Mint, QuickBooks, TurboTax, and Intuit Accountant products. Our approach to voice and tone is rooted in empathy for the people who use our products and an understanding of who we are: champions for the Intuit customer.

Voice is who we are. It defines our relationship with customers. Our brand character and voice attributes define our voice, and we can flex it to meet specific customer needs and desires.

Tone is based on the mood of our customers and is an opportunity to further empathize and connect with them emotionally. Context is key when exploring mood.

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