easy, easily

Use with caution. Ease is subjective. What’s easy for us might not be easy for our users. And if something really is easy, it should speak for itself.


The Associated Press recommends that we hyphenate “e” words like e-commerce and e-business. We make exceptions for ebook and email.

E-File & Pay

Use when referring to the service that is offered through both QuickBooks Online Payroll and the stand-alone Intuit Online Payroll.

e-file, e-pay, e-signature, e-payments, e-service

Use e-file, e-pay, and e-file and pay (lowercase, unless at the beginning of a sentence) to refer to the action. Hyphenate. Do not capitalize unless it’s the proper name of a product or service.


This is how consumers file their taxes in regions like the UK and Australia. The government there officially calls it electronic lodgment service. We think e-lodge is a definite improvement.


Don’t use Latin abbreviations. Replace with “for example.”


Use lower/higher when referring to numerical product (software) versions. Use earlier/later when referring to dated product (software) versions.

Example: If you use Point of Sale 6.0 or earlier, you can upgrade for free.

Earned Income Credit

Capitalize as shown. Don’t write “earned income credit.”

Easy Extension, TurboTax Easy Extension

Capitalize these products as shown. Don’t write “EasyExtension.”

EasyStep Interview

Capitalize as shown. EasyStep is one word.


Lowercase, except at the start of a sentence. Don’t hyphenate.


QuickBooks for Windows uses the industry standard, eCheck (this is reflected in all desktop help).


Use edition when you need to differentiate between product or vertical offerings. Use version to differentiate between product years. Often, for customer-facing content, you don’t need to use either edition or version; usually, the product name is clear enough.


Spell out Employer Identification Number when the term first appears in text. It’s OK to use EIN for subsequent references. Don’t use FEIN. Don’t write “Employer’s Identification Number (EIN)” or “employer’s identification number (EIN).”


Capitalize as shown when writing about the earned income credit. Don’t write E.I.C.

electronic check, eCheck

A form of internet payment that performs the same function as a conventional paper check. Because the check is in an electronic format, financial institutions can process it in fewer steps and less time. It has more security features than a standard paper check.


Lowercase, except at the start of a sentence. Never hyphenate. OK to use email instead of email address when you need the extra space. Don’t use webmail; email is sufficient.

email address

Don’t hyphenate email. Don’t use address by itself to refer to the email address.

Employer Identification Number (EIN), Employer ID Number (EIN)

Spell out Employer Identification Number when the term first appears in text. It’s OK to use EIN for subsequent references. Don’t use FEIN. Don’t write “Employer’s Identification Number (EIN)” or “employer’s identification number (EIN).”

employer-provided benefits

Hyphenate employer-provided as shown.


Avoid this, except for switch labels on mobile (for example, Enable auto-tracking, which doesn’t change when the switch is flipped, per Apple guidelines). Try turn on or set up instead.

end-to-end, end to end

Hyphenate if it’s a modifier that comes before what it’s modifying, like end-to-end experience. Otherwise, don’t hyphenate.

ensure, insure

Ensure means to make certain or guarantee; insure means to protect against financial loss.

When troubleshooting, don’t use words like ensure or guarantee. Write something like maximum protection instead.


Use enter; don’t use type.

enter zero, enter 0

Sometimes we tell customers to do this when they’re doing their taxes. We don’t write “Enter “0”.


Avoid Latin abbreviations. Be specific and concise. Also check out and so on.


Capitalize as shown.


In certain cases, we can abbreviate example with a period, as shown.


Use exit to mean stop using a Windows application. Use quit for Macintosh applications. Use close for closing windows, documents, or files.


This is how we present this part of TurboTax. We don’t write “Explainwhy” or “explainwhy.”


Correlates with import. OK to use, but be as conversational and straightforward as you can.

extensions, filenames

Use lowercase for filenames and extensions. Don’t use bolding or quotes to set off filenames, and be sure to include a period between the name and the extension. When referring to a universal file type, such as PDF or JPG, use uppercase; for the plural form add a lowercase s.

Do this:

Search for the file myittybitty.doc in the Carousel folder.
You can upload PDFs to the website.

external hard drive

Use this term to describe a high-storage capacity hard drive you attach to a computer. No need to specify the connection type (USB, HDMI), as these may vary over time.