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Agenda

Note: All times Pacific (PT)

Sessions

“Lukeisms”: Wise words from a career coach

Sara Hayden
Senior Content Designer, Mid-Market

Start your day with a journal prompt to look inward and reflect. Bring something to write with!

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What now?

Morgen Kimbrell
Strategist, Content Architecture

Exploring the future of content and AI has led to some great and not-so-great experiences. Visualizing the future is fraught with hazards and beauty.

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Content design and LLMs: Lessons for your first rodeo

James West
Principal Content Designer, QuickBooks Online

As content design changes in this era of generative AI, you’ll no doubt get roped into working with LLMs to generate quality outputs. Since this is all new, it’s a bit of the wild west. Projects and roles are less clearly defined, and there’s opportunity to shine as a content designer if you have the right set of tools. Here are some tips, tricks, and templates to get you ready to do your best work at the LLM rodeo.

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Know your knowledge base

Kitty Ireland
Staff Content Strategist Global Educational Content, Mailchimp

Educational content serves customer goals that are distinct from marketing and product content. Let’s discuss how we plan, produce, maintain, and measure help and educational content for Mailchimp.

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Designing our destiny

Amit Kumar Singh
Staff Content Designer, QuickBooks Online Payroll

See how a mind-shift change can transform us from designers and word nerds into indispensable business assets. Let’s redefine the influence of content design around us and create tangible impact using a data-driven approach.

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What content designers can learn from Trader Joe’s

Tracy Reppert
Senior Content Designer, Solopreneur

Real-world metaphors are a great creative exercise for humanizing the digital space and also bringing in timeless commerce techniques.  Let’s explore the content ecosystem of a totally different but wildly successful brand and spotlight key UX and sales principles. 

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Together alone: Lessons from thriving decentralized content designers

Moderator:
Elisse Miller
Senior Content Designer, TurboTax

Panelists:
Lauren Ufford, Senior Content Designer, TurboTax
Brooke Hatfield, Staff Content Designer, Mailchimp
Zip Lehnus, Staff Content Designer, Intuit Assist
April Jernberg, Senior Content Designer, DevX

Org changes make us question how we can still be successful on different teams with fewer people. Thankfully, content design teams at Intuit come in all shapes, sizes, and structures. Hear from some decentralized peers about their successes, failures, coping mechanisms, and best practices for resiliency in this new era of content design.

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Will they or won’t they? Customer thoughts on adopting new tech

Elizabeth Beasley
Senior Content Designer, Identity

When you’re working with emerging tech—from passkeys security to AI tools— it’s hard to predict if customers will be early adopters. Let’s unpack a content test that delivered unexpected aha moments about TurboTax and QuickBooks customer mindsets AND helped set realistic KPI expectations for our team.

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Python taught me things

Zip Lehnus
Staff Content Designer, Intuit Assist

Writing code and working with content systems are full of parallels and “aha” moments.

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Content to product panel

Moderators:

Heather Parrish
Content Designer, Design Systems

Eva Ratcliffe
Senior Content Designer, Shared Experiences

One of the emerging options for content designers in this new world is to make the leap from Content Designer to Product Designer. Lucky for us, we have some absolute stars who have already made this leap that we can learn from. Join us for a panel featuring Intuit content designers who have successfully transitioned from content to product design. Hear about their experiences and insights as they talk about practical skills, soft skills, challenges, and joys of their transitions.

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Dear Amelie: A letter to an AI native

Sara Hayden
Senior Content Designer, Mid-Market

What will we learn from AI natives who will solve for increasingly complex social, ethical, and environmental challenges?

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Proving the hypothesis: Content & product design are foundationally the same

Lee Anna McGuire
Senior Product Designer, Mailchimp

The content design discipline is working through massive change, both inside and outside of Intuit. I’ll talk you through the hypothesis that, while content and product designers have craft skill differences, the roles are built on the same principles.

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Content design is Magic (the Gathering)

Robert McNeely
Senior Content Designer, Mid-Market

Games are FUN. So what can game design teach us about designing products? Join me for a silly, light-hearted session where we’ll look at product design through the lens of one of the world’s most popular tabletop games: 

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