As AI technology develops, it’ll become more important in our work and products. These guidelines will help anyone working on AI experiences create good content for our customers, no matter who or what writes the final version.
Foundations
Find out what good conversation looks like and learn about the principles that guide our work in the AI space.
Voice and tone
Bot conversations are more intimate and dynamic than standard product UI. Here's what they sound like.
UX patterns
Understand elements of conversations, so you know what to prompt for.
Writing about AI
Customers don’t usually notice patterns until we break them. Follow these guidelines to make sure we’re talking the same way about AI across all of our experiences.