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Foundations
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Intuit Content Design © 2024 Intuit Inc.
All rights reserved.

2020 Writers Symposium
2021 Content Design Symposium
Accessibility and inclusion
- Accessible content
- Alt text
- Anti-racist language
- Inclusive content
- Readability
Community
Content patterns
Conversation & AI
- Conversation basics
- Voice & tone
  - Voice for conversations
  - Intuit Assist and AI
- Response patterns
- Style & formatting
  - AI style principles
  - Formatting
- Writing with AI
- Writing for AI
  - Types of AI convos
  - Conversational maxims for AI
- AI word list
  - A
  - E
    - expert
  - F
    - financial assistant
  - G
    - generate, generating
    - generative AI (GenAI)
  - H
    - “Human experts powered by AI”
  - I
    - icon
    - Intuit Assist
  - L
    - large language model (LLM)
    - learn, learning
  - M
    - machine learning
  - R
    - recommend, recommendation
  - S
    - should
    - suggest, suggestion
  - T
    - think, thinking
  - W
    - we
    - working
Foundations
- Emotional design
- How we work
- About this site
- Basics of good content
- Content strategy 101
- Content testing
- Tools & apps
- Writing small
Give feedback
Homepage
InclusivityBot FAQ
Intuit alumni network
Lorem Ipsum 2022
Lorem Ipsum 2023
Lorem Ipsum 2024
Marketing
- Marketing content design
- App stores
- Blog posts
- SEO
Privacy policy
Product & UI
- Actions
- Confirmations
- Empty states
- Product content design
- Errors
- Fields
- Mobile
- Notifications
- Tooltips
- Writing about UI
Style & usage
- Our principles
- Emoji
- Formatting
- Numbers
- Punctuation
  - Ampersands
  - Apostrophes
  - Asterisks
  - Brackets
  - Colons
  - Commas
  - Dashes and hyphens
  - Ellipses
  - Exclamation points
  - Hashtags
  - Parentheses
  - Percent symbol
  - Periods
  - Pipes
  - Question marks
  - Quotation marks
  - Semicolons
  - Slashes
- Product names
Talking to customers
- Bad news
- Celebrations
- Consent and permission
- Developers
- Emails
- Experts
- Help
- Money terms
- Security and data
Test
Voice and tone
- Intuit brand
- Mailchimp
- QuickBooks
- TurboTax
Word list
- #
  - 401(k)
- A
  - a.m.
  - above, below
  - accept
  - access
  - account
  - account names
  - account statement
  - accountant
  - accountant ready
  - accounts payable (A/P)
  - accounts receivable (A/R)
  - accrual, accrual-based
  - ACH
  - active, inactive
  - add
  - add-in/add-on
  - adjusted gross income (AGI)
  - admin
  - adviser
  - advisor
  - agent
  - aging
  - aging report
  - AI
  - all rights reserved
  - allows, allows you to
  - Alternative Minimum Tax
  - AMT
  - and so on
  - and/or
  - anti- words
  - any time (adj.), anytime (adv.)
  - app
  - appears
  - arrears (bill in arrears)
  - assist, assistance
  - at the top, at the bottom
  - auto- words
  - auto-categorization
  - auto-fill
  - autopay
- B
  - back up (v.), backup (n., adj.)
  - back-end
  - backdated
  - backorder
  - bank
  - bank transfer
  - bank-level security
  - based on
  - best selling (n.), best-selling (adj.)
  - beta
  - bi- words
  - bimonthly
  - birth date
  - biweekly
  - black box
  - black hat (hacking)
  - Black, Indigenous, and people of color (BIPOC)
  - blacklist (n., v.)
  - bottom left, bottom right
  - box 14
  - breach, breached
  - brown bag
  - bug
  - business name
  - busywork
  - button
- C
  - C corporation
  - CAD
  - cakewalk
  - can
  - can’t
  - canceled, canceling, cancellation
  - capture
  - cash flow
  - cell phone
  - cha-ching
  - chart of accounts
  - check (US), cheque (UK, CA)
  - checkmark
  - Child and Dependent Care Credit
  - Child Tax Credit
  - choose
  - circle the wagons
  - click
  - client
  - close
  - cloud, cloud-based, cloud-based computing, cloud computing
  - collapse
  - company
  - company file
  - company name
  - compromised
  - computer
  - confirm
  - congratulations
  - connect, connection
  - conquer
  - contractor
  - copy
  - corrupt, corrupted
  - CRA
  - crash
  - crypto, cryptocurrency
  - cursor
  - customer
  - Customer Support, TurboTax Help Team, help team
  - customize, customise
- D
  - dark mode
  - dark UX, dark patterns
  - data
  - day care, day-care facility, family day care
  - DBA; Doing business as
  - deactivate
  - dear
  - default
  - denigrate
  - Department of Revenue
  - deselect
  - device
  - dialog
  - dimmed
  - direct debit
  - disable, disabled
  - disc, disk
  - disconnect
  - dismiss
  - display (n.)
  - display (v.)
  - display name
  - double-check
  - double-tap
  - downgrade
  - download
  - drag
  - drawer
  - dropdown
- E
  - e-commerce
  - E-File & Pay
  - e-file, e-pay, e-signature, e-payments, e-service
  - e-lodge
  - e.g.
  - earlier
  - Earned Income Credit
  - Easy Extension, TurboTax Easy Extension
  - easy, easier, easily
  - ebook
  - edition
  - effortless
  - EIC
  - EIN
  - electronic check, eCheck
  - email
  - Employer Identification Number (EIN), Employer ID Number (EIN)
  - employer-provided benefits
  - enable
  - ensure, insure
  - enter
  - enter zero, enter 0
  - etc.
  - exit
  - expert
  - ExplainWhy
  - export
  - extensions, filenames
- F
  - FAQ
  - feature
  - Federal Information Worksheet
  - federal, your federal return
  - FEIN
  - fetch, fetching
  - fieldworker
  - flash
  - flexible spending account
  - flick
  - flow-through entity
  - folder
  - for example
  - Form 1096
  - Form 1099-K, 1099-K
  - Forms
  - Franchise Tax Board
  - fraud
  - free
  - free trial
  - functionality
  - funds
- G
  - go to
  - grandfathered, grandfather clause
  - grayed out
  - guarantee
- H
  - hacked
  - hang tight
  - hard drive
  - hashtag, #
  - Head of Household
  - health care
  - health savings account (HSA)
  - health, healthy
  - hella
  - Help, help
  - hide, show
  - high income (n.), high-income (adj.)
  - higher
  - highlight
  - hmm
  - HMRC
  - hold down the fort
  - hold tight
  - Home
  - homepage
  - how-to
- I
  - i.e.
  - ID
  - identity
  - import
  - in order to
  - in vs. on
  - inactive
  - Indigenous, Native American
  - Individual Taxpayer Identification Number (ITIN)
  - info links
  - info, information
  - insight
  - Internal Revenue Service, IRS
  - internet
  - intranet
  - Intuit 1099 E-File Service
  - Intuit Account
  - Intuit GoPayment, GoPayment
  - invalid
  - invoice
  - itemized deductions
- J
  - jump-start (v.), jumpstart (n.)
- K
  - ka-ching
  - KB, KBA
  - knowledge base
  - KPIs
- L
  - Lacerte
  - landing page
  - later
  - launch
  - leak, leaked
  - Learn more
  - left-hand,right-hand
  - legal business name, legal name
  - liability
  - license key
  - Lifetime Learning Credit
  - line 13, salaries and wages
  - link (v.)
  - log in / log on (v.)
  - log out / log off
  - long-term, long term
  - low income (n.), low-income (adj.)
  - lower
  - lump sum (n.), lump-sum (adj.)
- M
  - Mac, Macintosh
  - machine
  - manage
  - Married Filing Jointly
  - Married Filing Separately
  - master (n., v., adj.)
  - master/slave
  - may, might, can
  - menus
  - mid- words
  - mobile device, device
  - money-back guarantee
  - mouseover, mouse over
  - multi- words
  - my vs. your
- N
  - navigate; navigation
  - net terms
  - Next, Previous
  - non- words
  - non-state obligation
  - noon
  - not sure
  - notifications
  - number, no., #
- O
  - OAuth
  - OK
  - on demand (n.), on-demand (adj.)
  - on the go
  - on the left, on the right
  - Oops
  - open
  - open invoice
  - open the kimono
  - opt in (v.), opt-in (n.) (adj.)
  - overwrite
- P
  - paid family leave
  - pane
  - pass-through entity
  - pay stub
  - paycheck
  - payee
  - payer
  - PDF
  - peanut gallery
  - personal identification number, PIN
  - pinch
  - pixelated, pixilated
  - please
  - plug in (v.), plug-in (n.)
  - PM
  - pointer
  - pop-up (n., adj.)
  - postal code
  - powered
  - powwow
  - pre- words
  - press
  - prior-year return, in a prior year
  - ProConnect
  - profit and loss
  - program
  - property, plant, and equipment (PP&E)
  - ProSeries
  - pull
  - purchase order (PO)
- Q
  - QB, QBO
  - QBO Blog
  - Qualifying Widow, Qualifying Widower
  - quantity on hand, on-hand quantity
  - quarter-to-date; QTD
  - Québec/Revenu Québec
  - QuickBooks
  - QuickBooks data, QuickBooks file
  - QuickBooks Desktop
  - QuickBooks for Mac
  - QuickBooks Live Community, QuickBooks Community
  - QuickBooks mobile app
  - QuickBooks Online
  - QuickBooks support site
  - quit
- R
  - re- words
  - read-only
  - real-time, real time
  - reconciliation
  - recordkeeping
  - redline, redlining
  - refresh
  - Refund Monitor
  - registered trademark
  - release, Release
  - Relevé 1 slip (CA)
  - REST
  - run a report
  - run vs. execute
- S
  - S corporation
  - Save and Next; Save & Next
  - save time, timesaver (n.), time-saving (adj.)
  - scan
  - Schedule C, Schedules C
  - screen
  - screen name
  - screenshot
  - scripting error
  - scroll
  - SDK
  - section 179
  - select
  - self-employed
  - semiannual
  - set up (v.), setup (n., adj.)
  - shake
  - shopping cart
  - short-term(adj.), short term(n.)
  - shortcut
  - shortcut menu
  - show, hide
  - shut down
  - sign in (v.), sign-in (n.) (adj.)
  - sign in to
  - sign on
  - sign out (v.)
  - sign up (v.), sign-up (n.) (adj.)
  - simple, simply
  - since vs. because
  - single
  - single sign-in
  - Social Insurance Number, SIN
  - Social Security
  - Social Security number, SSN
  - sold down the river
  - Sole proprietorship
  - sorry
  - specialist
  - spirit animal
  - spouse
  - Standard Deduction
  - start
  - state, your state return
  - sub-category
  - sub-class
  - sub-customer
  - sub-department
  - sub-item
  - subaccount
  - subcontractor
  - submit
  - subtotaled, subtotaling
  - sunset
  - Support
  - suspicious activity
  - swipe
  - swiper
  - switch
  - sync
  - system tray
- T
  - T4 slip
  - tap
  - Tax Pro Center
  - tax reform
  - tax year
  - tax-exempt
  - taxpayer
  - Taxpayer Information Worksheet
  - team
  - text, texts
  - thanks, thank you
  - The QuickBooks Team
  - theft
  - they
  - third party, third-party
  - tiger team
  - till
  - timeout, timed out
  - timesheet
  - TLS encryption
  - to
  - To Do’s, to-do, to-do’s
  - toggle
  - totaled, totaling
  - touch
  - touch and hold, touch + hold
  - trademark, trademarks
  - traditional IRA
  - transaction
  - transfer
  - traveled, traveling
  - tribe
  - TurboTax
  - turn on, turn off
  - type
- U
  - uh-oh, uh oh
  - UK
  - unavailable
  - uncheck
  - unemployment
  - uninstall
  - unpaid
  - up-to-date, up to date
  - upgrade
  - URI
  - US, U.S.
  - USB flash drive
  - USD
  - user
  - user ID
- V
  - verify
  - versions, version number
  - via
- W
  - W-2, W-3, W-4
  - we
  - website
  - white glove
  - white hat (hacking)
  - white label
  - whitelist (n., v.)
  - Whoops, woops, oops
  - Wi-Fi
  - widget
  - window
  - woohoo
  - workaround
  - workers
  - workers’ comp
  - write off (v.), write-off (n.)
- X
  - xylophone
- Y
  - year-over-year, YOY
  - year-to-date, year to date, YTD
- Z
  - zero
  - ZIP code

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