Agenda
Note: All times Pacific Standard Time (PST)
Monday 9/15/25
9–9:15 AM: Welcome & get to know the community
9:15–10 AM: AI and Content partnership learnings from Mailchimp
10–10:45 AM: Evolution of Evaluations in the QuickBooks Digital Assistant
10:45–11 AM: Break
11 AM–12 PM: The sausage-making party: Shaping new guidance for the the content design site
12–1 PM: Lunch
1–1:45 PM: Humans vs. AI content contest II: The brittle mirage
1:45-2:15: Corporate slang showdown (part 1)
2:15-3 PM: Crafting and yap
Tuesday 9/16/25
9–9:15 AM: Corporate slang showdown (part 2)
9:15–10 AM: Designing better conversations with diverse users in mind
10–10:45 AM: Creating a Layer Cake Community (to stay sane!)
10:45–11 AM: Break
11–11:45 AM: Blind Contour: Sketch your way to a flow state
11:45 AM-12 PM: The accidental alpinist: Empathy, perspective, and life lessons
12–1 PM: Lunch
1–1:30 PM: When it’s time to pivot: My journey from IC to manager and back again
1:30–2:15 PM: Let’s wash a pig! A game
2:15-3 PM: Crafting and yap
Day 1
Prompt engineering for Mailchimp content generation
Ash Griffin, Celeste Mora
Ash Griffin, an AI scientist, and Celeste Mora, a content designer, in conversation about their experiences with AI generated content for Mailchimp customers.
Evolution of Evaluations in the QuickBooks Digital Assistant
Sara Mikulic
A brief tour of how the evaluation process started and evolved to be what it is today for QuickBooks Digital Assistants.
The sausage-making party: Shaping new guidance for the the content design site
Eva Ratcliffe, Zip Lehnus, Julia Falkowski
Let’s get messy! We’re pulling back the curtain on the process of creating new guidance around AI and agents. Come get your hands dirty, offer your feedback, and help us turn some ideas into something delicious for ContentDesign.Intuit.com
Human vs AI content contest II: The Brittle Mirage
Zip Lehnus
Who wrote it? Who wrote it better?
We gave humans a headline and subhead from an article about AI capabilities, and asked them to write a funnier version. Then we asked AI to do the same thing.
Can you identify the authors? Whose rewrite was best?
Day 2
Designing better conversations with diverse users in mind: a focus on rapport and user requests
Doris Dippold
Associate Professor in Intercultural Communication at the University of Surrey
Designing better conversations with diverse users in mind: a focus on rapport and user requests
Chatbot conversations need to engage users of diverse linguistic, cultural, and social backgrounds. In this talk, I will discuss how chatbot conversations can be designed with diverse users in mind. It will focus on two aspects:
- How user feedback can be used to evaluate user-chatbot rapport and develop edge cases for users with diverse needs, and
- How an analysis of user requests can optimize intent recognition.
Creating a layer cake community (to stay sane!)
Elizabeth Beasley
How can we expand our content magic beyond Intuit’s doors? And preserve our sanity in these wild times? It’s a piece of cake! Walk with me through a new method of creating a rich, delicious community that include 4 key layers. I’ve accidentally created this recipe over the past 3 years and I’m excited to share it with you!
Blind contour: Sketch your way to a flow state
Zip Lehnus
We’re going to make art! You’ll need just a few supplies:
- Paper
- Pen or pencil. Felt tip markers are ideal.
- Dish towel, napkin, bandana or similar piece of fabric
- An interesting object that you can hold in your hand. A potato, a carrot, a small potted plant, a seashell, a piece of driftwood. Something organic, with texture. Your cellphone or your coffee cup are terrible ideas. An artichoke is a great idea.
The accidental alpinist: Empathy, perspective, and life lessons
Ronnie Jacobson
A summer vacation story meets open mind/open heart, with a dash of “I really can’t believe I’m doing this.” And, of course, some incredible photos.
When it’s time to pivot: My journey from IC to manager and back again
Scott Shumaker
Come with me on my personal journey from managing high-performing design teams to taking a principal independent contributor (IC) role within People and Places — driven by a desire to use my skills as a content and product design leader in a way that can impact all Intuit employees. I’ll share some of the realizations, challenges, and fulfillment of embracing a new focus— using content design skills to foster a positive employee experience.
Let’s wash a pig: A game!
Alyssa Fechner
Wash-A-Pig is a game that encourages out-of-the-box thinking with zany combinations of “what” and “who” or “how.” Think, Cards Against Humanity, if it helped you write better headlines. Think, Taboo, but more persuasive. Think, getting silly on the playground at recess, but you’re an adult at work. Let’s play!
