Elements of content design
Countless details go into the crafting of user interface, marketing, help, and technical content. Customers don’t usually notice editorial style, unless we get it wrong. Follow these guidelines to make sure editorial errors don’t distract users from moving forward.
Have questions? Comments? Worries about the serial comma? Want to see or add other examples? Email us.
We aim to create experiences for everyone, no matter the level of their physical or cognitive ability.
Use sentence case almost always. Capitalizing words makes them seem more difficult than they need to be.
Most copy doesn’t need special formatting, but when we need to do so for clarity, follow these guidelines.
Let’s do the numbers. That’s how our customers figure out how they’re doing. Here’s how we help.
Find punctuation guidelines for commas, dashes, exclamation points, and more. Use sparingly.
To help customers move forward, keep content simple, conversational, and personable.