Customers don’t usually notice editorial style unless we get it wrong. Follow these guidelines to make sure editorial errors don’t distract users from moving forward.
When we need to use bold, italic, or other special formatting, here's how to do it right.
No matter what type of content you’re writing at Intuit, less is (almost always) more.
Emoji help keep our content modern and feel more human.
We take extra care to make sure the numbers in tax and accounting work all add up.
Follow these guidelines to craft content that's clear, precise, and conversational.
Use punctuation sparingly and smartly. Here's how.