W-2, W-3, W-4
As shown, with hyphen. See IRS forms and publications. When using the proper name of the form, include the preceding word Form (note the capital F). When referring to these forms informally or in a general way, include the lowercase word form or copies following the form number.
Do this: Form W-2 (proper name of the form) W-2 forms or W-2 copies (when talking about these forms in a general way) The plural for the proper name is Forms W-2 and W-4. If space is constrained, as in a mobile UI, it’s OK to say W2s but that usage should be avoided if possible.
Use “we” sparingly. While we want to use a conversational tone, be careful about sounding creepy or making the product sound like a real person. Save “we” for direct, sincere communication with the customer.
Do this: Hang in there. We’re almost done checking your system configuration.
Don’t do this: We noticed you haven’t signed in for a while.
we, we can help
TurboTax can help
Webmail is an outdated term, so avoid using it. Email is sufficient.
Website, web site
One word, no hyphens, no capitalization.
Sentence case as shown.
Whoops; woops; oops
Don’t use interjections like these. Our customers rely on us to know what we’re doing in the worlds of taxes and accounting. We don’t earn anyone’s confidence by saying things like “oops.”
Capitalize as shown.
Use window to refer to a container (usually a box) that overlays the UI and presents info to the user or requests a response from them. Suitable for web and mobile. Try to avoid referring to the container itself, but if you need to, window is the term to use, not modal, screen, popup, or popover.
See “operating systems.”
Refer to desktop apps as “Mac app” and “Windows app,” not “Desktop app,” “PC app,” or “Apple app.”
If a wizard uses the same window title on every page, capitalize the wizard as a proper noun: the Create Wealth Wizard. If a wizard uses different window titles for each page, use lowercase and refer to the wizard in general terms: the wealth wizard.
Don’t use. Use “what you can try now” or “solution” or “alternative” instead.
This is an acceptable abbreviation for workers’ compensation insurance. The apostrophe follows the s in workers.
write off (v.); write-off (n.)
When using it as a verb phrase, it’s two words, no hyphen. If you’re talking about a tax write-off or using it as a noun, use a hyphen.