As AI technology develops, it’ll become more important in our work and products. These guidelines will help anyone working on AI experiences create good content for our customers, no matter who or what writes the final version.
Foundations
Learn about the principles that guide our work when designing AI experiences for customers.
Voice & tone
Bot conversations are more intimate and dynamic than standard product UI. Here's what they sound like.
Using AI
Determine when to use AI-generated content and how to optimize quality through strategic prompting and output evaluation.
UX patterns
See some common patterns from AI experiences and examples of how they can be used.
Writing about AI
Customers don’t usually notice patterns until we break them. Follow these guidelines to make sure we’re talking the same way about AI across all of our experiences.