Lorem Ipsum 2025

Agenda

Note: All times Pacific Standard Time (PST)

Sessions

Making sausage: Shaping guidance for ContentDesign.Intuit.com

Eva Ratcliffe, Zip Lehnus, Julia Faulkowski

Get a peek into the process of creating new guidance for the Intuit Style Site, and help shape the guidance before it launches.

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Human vs AI content contest II: The Brittle Mirage

Zip Lehnus

Who wrote it? Who wrote it better?
We gave humans a headline and subhead from an article about AI capabilities, and asked them to write a funnier version. Then we asked AI to do the same thing.
Can you identify the authors? Whose rewrite was best?

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Designing better conversations with diverse users in mind: a focus on rapport and user requests

Doris Dippold

Associate Professor in Intercultural Communication at the University of Surrey

Designing better conversations with diverse users in mind: a focus on rapport and user requests

Chatbot conversations need to engage users of diverse linguistic, cultural, and social backgrounds. In this talk, I will discuss how chatbot conversations can be designed with diverse users in mind. It will focus on two aspects:

1. How user feedback can be used to evaluate user-chatbot rapport and develop edge cases for users with diverse needs, and
2. How an analysis of user requests can optimize intent recognition.

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Creating a layer cake community (to stay sane!)

Elizabeth Beasley

How can we expand our content magic beyond Intuit’s doors? And preserve our sanity in these wild times? It’s a piece of cake! Walk with me through a new method of creating a rich, delicious community that include 4 key layers. I’ve accidentally created this recipe over the past 3 years and I’m excited to share it with you!

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Blind contour: Sketch your way to a flow state

Zip Lehnus

We’re going to make art! You’ll need just a few supplies:

• Paper
• Pen or pencil. Felt tip markers are ideal.
• Dish towel, napkin, bandana or similar piece of fabric
• An interesting object that you can hold in your hand. A potato, a carrot, a small potted plant, a seashell, a piece of driftwood. Something organic, with texture. Your cellphone or your coffee cup are terrible ideas. An artichoke is a great idea.

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The accidental alpinist: Empathy, perspective, and life lessons

Ronnie Jacobson

A summer vacation story meets open mind/open heart, with a dash of “I really can’t believe I’m doing this.” And, of course, some incredible photos.

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When it’s time to pivot: My journey from IC to manager and back again

Scott Shumaker

Come with me on my personal journey from managing high-performing design teams to taking a principal independent contributor (IC) role within People and Places — driven by a desire to use my skills as a content and product design leader in a way that can impact all Intuit employees. I’ll share some of the realizations, challenges, and fulfillment of embracing a new focus— using content design skills to foster a positive employee experience.

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Let’s wash a pig: A game!

Alyssa Fechner

Wash-A-Pig is a game that encourages out-of-the-box thinking with zany combinations of “what” and “who” or “how.” Think, Cards Against Humanity, if it helped you write better headlines. Think, Taboo, but more persuasive. Think, getting silly on the playground at recess, but you’re an adult at work. Let’s play!

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